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70's Vintage Dress |
Firstly, the silhouette of this slender beauty is more figure-hugging compared to the boxy, A-line style of the 60’s, and it is also has a flared hem.
Minis fell out of vogue by mid-decade, as designers experimented with length the maxi dress was borne and three-quarter length sleeves were rife.
Labels and tags are also a good place to start when playing the dating game – the Vintage Fashion Guild’s A-Z resource is a great free tool.
The tag on this frock says ‘made in England by Windsmoor’ and according to the Guide’s records suggests this was a 1970’s design.
1970's Windsmoor Tag |
Windsmoor was registered as a trademark in 1939 by Lionel Green, who, with his brothers, had been running a wholesale clothing business selling directly to retailers.
The brand was, and still is, known for quality middle-market ladies wear. Today, Windsmoor is part of the Jacques Vert group and most of its outlets are niches in larger department stores.
It's all about the detail |
However, some lucky lady would make quite a statement in this dress - it would be certainly hard to ignore her.
This 1970's classic will be available for purchase from my stall at next week's Judy's Affordable Vintage Fair to be held in Leamington Spa, unless it sells on Etsy first that is!
If you love 1970's fashion and want a little more, check out my Pinterest board dedicated to the era.
Peace out!
Lisa xXx
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Resources: Vintage Fashion Guild, Vintage Voyager, The Little Guide to Vintage Shopping by Melody Fortier.